11 Mar How to Attract Millennials to Your Workplace
Millennials are a powerful force in the workplace. Statistics show that by 2025, millennials will make up more than 75% of the workforce. These individuals are often tech-savvy and have new and innovative ideas, which can help take a company to the next level.
So, as a company, how can you attract and engage this generation of workers? What type of workplace are these individuals searching for?
Money Isn’t the Main Focus
For many millennials, they aren’t necessarily looking for the job with the highest-paying salary. While they need a competitive income, they are also looking for perks that will enhance their work experience. They want those extras that will give them a little boost in engagement and motivation. For example, they often want flexibility and may desire to frequently work remotely. They may also desire stipends for vacations or gym memberships. Even things such as snack bars, beverage bars, or regular team lunches can make a big difference for this generation of workers.
They Want the Latest Tech
If your company is using outdated tech, you are going to struggle to attract millennials to your company. Millennials grew up using technology. They are familiar with tech devices, software, processes, etc. They may feel that by working with companies that don’t offer the most advanced tech or sophisticated tech at all, it puts them behind their peers, makes it challenging for them to move up in their career, etc. By keeping your technology up-to-date, you will make an impression on this generation.
Frequent Feedback is a Must
Millennials are searching for feedback. This generation of workers wants to know that they are doing a good job, that you are invested in them, and you want them to succeed. Providing regular feedback is going to engage and motivate these individuals. This feedback can be given through monthly emails, quarterly check-ins, bi-annuals reviews.
In addition to offering frequent feedback, make sure you are offering praise as well. When workers, no matter their age, are constantly receiving critical comments, it is going to affect their work and their self-esteem. They will feel as if they can’t get anything correct. If you want your entire team to be successful, make sure you are offering a balance of both positive and negative comments.
Invest Time in Your Company Culture
For all of your employees, you want to create a company culture that is engaging, motivating, and transparent. You want your employees to enjoy coming to work every day. When your culture is lacking, it is going to affect your turnover rates, no matter the age of your employees.
As you strive to improve your company culture, there are many ideas you could implement, a few to consider include:
- Establish a team that frequently analyzes the culture of the company, determines where changes could be made, implements activities to improve the workplace, etc.
- Hold regular team-building activities. This could involve individual teams or multiple departments.
- Don’t allow employees to eat their lunches at their desks. Require that all lunches be eaten in the break room, with the team, etc.
- Offer lots of swag. This is not only going to be a big boost for your employees but it’s a great marketing tactic as well.
- Don’t be afraid to think outside of the box. Take your team outside to work for the day. Offer daily puzzle-solving activities, etc. Have fun and be creative.
If you want to attract millennials to your company, you must understand the demographic. You need to recognize what is important to these individuals, their skills, priorities, etc. As you work to attract millennials to your workplace, keep these things in mind and you are sure to find success.
